Twitter is set to launch an analytics service allowing users to track the popularity of their tweets, their own popularity on the service, and the number of retweets, replies and faves each tweet received.
In short: Twitter is launching a powerful tool that will make marketers salivate.
What's more, it's being reported that the product may start at a surprising price: Free.
Is Twitter simply throwing away money?
That's the topic of my latest CNN column.