According to TwitStat, UberTwitter now accounts for 1.26 percent of Twitter users, beating out TwitterBerry’s 0.87 percent penetration. The private beta SocialScope sits at 0.35 percent, while the recently released TweetCaster doesn’t yet register.
Why the surge in popularity for UberTwitter? Aside from simply having perhaps the best feature set and interface, it also has its own mapping and photo services. When you tweet with UberTwitter, you can optionally attach a location (myloc.me), and integration with your device’s camera lets you quickly upload a picture (mypict.me). Your followers then click these links, which show them not just the content but expose them to the UberTwitter brand.
In turn, UberTwitter’s getting a lot of exposure for its app, especially with celebrity users like Miley Cyrus and Lindsay Lohan giving it a try in recent days. It’s a bit different approach than other Twitter clients, some of which are selling “default” placement to third-party applications for functions like photos and URL shortening. But for now, doing these functions in-house seems to be paying off for UberTwitter, at least in terms of users.
