Twitter will give Chase's 4 million small business customers $1 million in free advertising on the platform, the companies announced on Monday.
The two were short on details about the program, which will award the free advertising in $100 increments. Twitter and Chase are expected to release more details about the program in the fall. The initiative also includes "access to research, best practices, and small business-focused workshops to better understand how to use Twitter to grow," according to a blog post from Twitter. The companies will also share info via @ChaseSmallBiz.
This isn't the first time Twitter has used discounting to attract marketers to its platform. Last November, Twitter offered up to $1 million in credits for its Small Business Saturday program.