Sir Patrick Stewart, Aaron Paul, Al Roker and some top ad and media execs star in a so-far-uncompleted documentary about Twitter that's intended for ad industry luminaries gathering in Cannes, France, this year.
The trailer below outlines the overall theme of the doc, which makes a case that Twitter has brought a real-time focus to the media world. "Essentially the message is that the creative process is becoming faster and more open," says Joel Lunefield, Twitter's VP of global brand strategy, told Mashable. "The culture has shifted to live."
Twitter Documentary: Project #LIVE (trailer) from TwitterHQ on Vimeo.
The documentary profiles creative professionals who use Twitter to inform their creativity. One segment shows a team of marketers in a war room during the Super Bowl trying to craft clever tweets. Another shows how Twitter has transformed a TV news producer's job. "We've never really told the story in this fashion before," says Lunefield.
[seealso slug="google-facebook-ads-search"]
Twitter plans to show clips of the doc during a presentation during the Cannes Lions 2014 advertising festival. The plan is to then film people's reactions and incorporate them into another cut of the film, which will eventually run about 30 minutes.