Twitter finally added support for GIFs on Wednesday.
Well, to be more accurate, Twitter supports GIFs that are converted into MP4 files.
Whatever the case, you can see looping videos on Twitter now! But only if you post them from Twitter.com first. And they don't actually start playing automatically.
Ok, so GIFs on Twitter aren't really that great yet. But boy! Brands sure do seem excited about it.
Many of the usual suspects were quick to show they're hip to the GIF. Denny's, the brand with a Ph.D. in trolling Twitter, got predictably weird. Chronic over-compensator Red Bull tried to give viewers vertigo with its GIF. Even Oreo descended from its perch in the Twitter hall of fame to break out a conservative GIF.
nice http://t.co/baqcxHdOfc— Denny's (@DennysDiner) June 18, 2014
GIFs are much better from 33,000 feet http://t.co/rl1LlupgaQ #SkyCombo http://t.co/vz3064FQ66 http://t.co/sYxgod4ITi— Red Bull (@redbull) June 19, 2014
This new #GIF phase of Twitter is really putting a new perspective on things. http://t.co/4DlFG6J6CR— Oreo Cookie (@Oreo) June 19, 2014
AMC broke out the big guns (er, snot):
A little GIF love for you from @TomHanks & #BIG http://t.co/Jde4oUON27— AMC Theatres (@AMCTheatres) June 19, 2014
Absolut Vodka posted a GIF that kind of looks more like a product slideshow, but OK!
In case you hadn't heard, Twitter now supports GIFs. Thanks, Twitter! #partytime http://t.co/2JpGUvFbMS— Absolut Vodka (@AbsolutCanada) June 18, 2014
Even Lipton Tea, a brand that is about as cool as a scalding hot cup of tea, tried to get in on the GIF action.
GIFs now on Twitter? Oh yeeeeeeeeeeeaaaaaahhhhhhhh http://t.co/2ag2MDg3mJ— LIPTON® Tea (@Lipton) June 19, 2014
Arby's may have had the best GIF of the bunch, though we have no idea how a curly fry playing soccer will cause customers to make a single extra purchase from the chain.
Just when you thought @Twitter couldn't get any better, now we can post a GIF of Curly Fries playing soccer. http://t.co/5XMK00sryk— Arby's (@Arbys) June 18, 2014