Can Google Maps help Twitter find its way to designing a more mainstream product?
Twitter confirmed Tuesday that it has hired Daniel Graf to serve as its new VP of consumer product. Graf had previously worked at Google since 2011, initially overseeing the company's mobile apps lab before eventually taking over as a director for Google Maps. In the latter role, he led the team that developed the new Google Maps app for iOS last year.
Graf announced the news on Twitter and was quickly congratulated by several Twitter employees, including the company's CEO, Dick Costolo.
.@danielgraf @twitter we couldn't be more excited. Looking forward to having you here next month.— dick costolo (@dickc) April 15, 2014
Graf's hiring comes four months after Michael Sippey announced he would be stepping down as Twitter's VP of product. Mike Isaac at Re/code, who was first to report the news Graf's appointment, notes that Twitter has struggled to create a cohesive consumer product strategy."