How do you measure influence on Twitter? While follower count is perhaps the most obvious metric, other activities, like the numbers of times you’re retweeted, provide a bit more insight.
Along those lines, INQ Mobile has just released their 2009 Twitter influence study, determining the most influential Twitter users in both the UK and the world. The winner? Not Oprah, not Ashton and not Diddy, but Mashable’s founder and CEO Pete Cashmore!
Of course, news publishers naturally have an advantage in these types of studies – by posting dozens of articles daily to Twitter, they’re likely to get far more retweets than a random tweet about “that dirty money.”
And despite all of the hoopla about her joining the service, the incredibly influential Oprah is yet to make much use of Twitter, while other celebs post less frequently with updates that are more personal (or mundane) in nature.