This was especially apparent during Hurricane Gustav's visit to the Gulf Coast and the reporting being done by CNN's Rick Sanchez; who apparently discovered Twitter for the first time and made it an integral part of his reporting. This has gone over so well that CNN will be having a show on the weekends with Rick built around Twitter; called appropriately enough - Rick Sanchez Direct.
This isn't the only time that the Twitterverse has seen famous people in media - both old and new - who have signed up and then proceeded to only broadcast what they were doing but then don't follow enough people to be able to use it as a way to have conversations. There is no denying that Twitter is making some really deep inroads into mainstream media, but is that media really grasping the principal behind things like Twitter? For every person like Rick Sanchez there are a growing number that are like Anderson Cooper; and those two men are from the same news organization.
One has to wonder if they really understand that people are getting tired of being broadcasted at and rather prefer for the medium to become a two way street. It only takes looking at the list compiled by GraphicDesignr.net of mainstream media organizations and journalists using Twitter at this point to see that the actual number of them actually using Twitter as a conversation tool is pretty small. The vast majority of those on the list are stuck in the broadcasting mode of using Twitter; if they have even used it beyond signing up.