If you weren't aware that Jan. 20 is Penguin Awareness Day, one of the world's most important holidays, then Twitter is here to up your awareness.
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It's #PenguinAwarenessDay! pic.twitter.com/FFEkd2NM58— Greenpeace UK (@GreenpeaceUK) January 20, 2016
You should definitely be aware of this penguin, because he's aware of you. #penguinawarenessday pic.twitter.com/AcCKjT8mKb— Penguin Random House (@penguinrandom) January 20, 2016
Bit shaky, but did you know penguins love bubbles? #PenguinAwarenessDay @EdinburghZoo pic.twitter.com/gdMvd1pd7k— Anna Roper (@annalouiseroper) January 20, 2016
My favourite animal. #penguinawarenessday pic.twitter.com/sUdaNfdsut— Joshua Wood-Stacey (@TheJoshYouAre) January 20, 2016
Though the origin of the day is unclear, and it should not be confused with World Penguin Day (April 25), most agree that it's a day for educating oneself about the Antarctic bird and all things related to it.
Some users are spreading awareness of the penguin's endangered status, others are sharing as many penguin GIFs as they come across, and some are just declaring their love for penguins. Twitter doesn't discriminate on Penguin Awareness Day.
Penguins dressed for the job they wanted, and look where it got them. Antarctica. #penguinawarenessday— Shari VanderWerf (@shariv67) January 20, 2016
Apparently today is #PenguinAwarenessDay. So here. Be aware. pic.twitter.com/SOsMGacEdh— Norm Kelly (@norm) January 20, 2016
I did not know that a group of penguins can be called a "waddle" and now my day is made. #penguinawarenessday https://t.co/aCKfGX1Eoc— Catherine Q. (@CatherineQ) January 20, 2016
Help us come up with a caption for this brilliant shot . It's #Penguin Awareness Day! pic.twitter.com/BDmxwYit6O— WWF (@WWF) January 20, 2016
"Why is there no Batman Awareness Day?" - Wayne's Rights Activists. #penguinawarenessday— OhNoSheTwitnt (@OhNoSheTwitnt) January 20, 2016
Here's the penguin chicks at three weeks! They've grown so much. A great video to kick off #penguinawarenessday! pic.twitter.com/wYni0PoUSA— Toledo Zoo (@ToledoZoo) January 20, 2016
The hashtag is #PenguinAwarenessDay, should you decide you want to contribute to the unending celebration of the black and white bird on social media. Penguins may not have Twitter, but they'll appreciate the thought.
#penguinawarenessday is a positive step, but I'd rather see us move toward penguin acceptance and appreciation.— J.C. Lillis (@jclillis) January 20, 2016
#PenguinAwarenessDay also known as take your penguin to work day! pic.twitter.com/FrpKxlxd4A— Magic Freebies (@UKMagicFreebies) January 20, 2016
SPOT THE PENGUIN: #PenguinAwarenessDay — innocent drinks (@innocent) January 20, 2016
Happy #PenguinAwarenessDay! https://t.co/AWE4HymFRO— ZSL London Zoo (@zsllondonzoo) January 20, 2016
Happy #penguinawarenessday! https://t.co/Rm9qzcuBBz— kohlthepenguin (@kohlthepenguin) January 20, 2016