The Twitter vs. Instagram war just got real: Twitter now has photo filters.
The long-rumored feature of adding filters to Twitter photos arrives today on Twitter for iPhone and Twitter for Android.
The photo filters are provided by Aviary, a company that knows something about building easy editing solutions. On its blog, Aviary discusses its part of the partnership.
The timing of Twitter's new photo filters release is auspicious. Last week, Instagram pulled Twitter Cards support from its app, meaning that users who share their images to Twitter are relegated to simple links.
Instagram also updated its app today with new features and a new filter.
We'll offer more thoughts of Twitter's filters as soon as we get a chance to play around.