Smart Car USA launched an odd promotion on Twitter: The company will dress up a car to look like you if you tweet a picture of yourself.
The campaign, which began Tuesday and ends Thursday afternoon, asks fans to tweet a selfie with the hashtag #smartwrapme. The automaker will then tweet a photo with a car "inspired by their looks."
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Some of the winners so far:
Hey @stephenjonsont, cheers to starting law school. Or graduating. Or whatever. Who wore it better? #smartWrapMe pic.twitter.com/XJmw7nAVu2— Official smart USA (@smartcarusa) December 17, 2013
Hey @babythatisgood were you going for an Adam & Eve motif? We can dig it. Who wore it better? #smartWrapMe pic.twitter.com/4m3AoODUxL— Official smart USA (@smartcarusa) December 17, 2013
Hey @Bklynst8ofmind Totally digging the ensemble. Just needs a matching #MotoX. Who wore it better? #smartWrapMe pic.twitter.com/mg06LUz6Cg— Official smart USA (@smartcarusa) December 17, 2013
Hey @itsjessroberts Polka dots. So hot right now. Really we have no idea. Love ‘em! Who wore it better? #smartWrapMe pic.twitter.com/ZzDxvH02SO— Official smart USA (@smartcarusa) December 17, 2013
Smart Car is no stranger to Twitter antics. The brand caught attention in June 2012 when it offered a response to a user who complained that bird poop totaled his car. Smart Car responded with an infographic making the case that it would actually take 4.5 million birds to accomplish that feat.