Credit:
Called targeted tweets, the feature lets advertisers send tweets to specific audiences without tweeting to all of a brand's followers. Promoted Tweets already has that feature, but the difference is now a marketer doesn't have to first send the tweet to all of its followers. Advertisers using targeted tweets can segment by location, devices and platforms.
Twitter has been quietly testing the feature with a handful of advertisers including British Airways, Coca-Cola, The Washington Post Co. and Wendy's. Twitter announced on Thursday that the feature is available globally to all users.
As an example of how the program works, Twitter showcased the following British Airways tweet, which was just sent to UK users:
Credit: