Twitter to Tweak Brand Pages [REPORT]

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The new pages will let app developers "build experiences on Twitter, much the way they do on Facebook," according to Advertising Age, which cites "three executives familiar with the matter." Twitter hasn't set a date on when the new pages might appear, but is telling marketers to expect them this year, the report says

Twitter reps could not be reached for comment on the report.

Twitter rolled out brand pages in December with 21 partners including American Express, Best Buy, JetBlue and Nike. The pages let marketers customize their headers to make their logo and tagline more prominent than they had been previously. The pages also let marketers control the message that visitors see when they first come to a page by promoting a tweet at the top of the brand's timeline.