New Report Details the State of Twitter [STATS]

 By 
Jennifer Van Grove
 on 
New Report Details the State of Twitter [STATS]
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Edison's data was collected in February from 1,753 Americans ages 12 and up. The report also includes the company's findings on Twitter usage over the last three years.

What's especially interesting is that the percentage of Americans who are aware of Twitter actually supersedes the percentage of those who have Internet access (85%). Twitter is now equally as well known as Facebook, albeit used far less. Edison links this disparity to Twitter's lack of a clear purpose in the U.S. consumer's eye.

Edison also finds that mobile usage is a key component of Twitter's value proposition and that users are more likely to update and access Twitter via mobile devices than other social networking sites. One in five Twitter users update Twitter via their mobile devices several times per day; one in three do so at least once daily.

Some other interesting findings from the "Twitter Usage in America" report:

African Americans account for 25% of the Twitter population, which is double the percentage of African Americans living in the U.S.

Twitter users are more likely to live in higher income households.

Four in 10 Twitter users (39%) own three or more computers.

Twitter users are three times more likely to follow brands on Twitter than on other social networking sites.

Less than half of regular Twitter users post updates (47%), although 70% of these same Twitter users do post status updates to other social networking services like Facebook.

As a whole, the report supports previous findings on the state of Twitter and emphasizes that it is more important for Twitter to define its purpose than build awareness. Additional findings and charts are included in the full report, which is available here.

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