Brands are going beyond just experimenting with Vines to using them as actual ads on Twitter.
Wheat Thins, GE and candy brand Red Vines have all run Promoted Tweets with Vine videos attached. In Wheat Thins' case, the brand spelled out the hashtag "musthavewheatthins" in Wheat Thins. The hashtag ties in with a pre-game Super Bowl spot the brand has purchased.
Just 9 hrs left people. 'RT' this tweet until San Francisco is victorious. #SF #MUSTHAVEWHEATTHINS vine.co/v/bJuMOpP6mKe— Wheat Thins (@WheatThins) January 27, 2013
GE's is the creation of a pen rendering of its logo:
Innovation starts at the drawing board. #animation #loop #magic #2013 vine.co/v/b5PUVEEE9tn— General Electric (@generalelectric) January 25, 2013
Red Vines, meanwhile, ran the Vine it created on Friday shortly after Twitter announced the platform:
We made a @vineapp Vine video of Red Vines. #Vineception vine.co/v/b5D7vzrz6OY— Red Vines (@RedVines) January 25, 2013
Though it's early days for the ad, it's easy to see how the 6-second format could become a new standard for video ads, the way the 30-second ad has for TV.