Vine -- Twitter's GIF-like looping video platform -- has been out for less than 24 hours, but some brands are already experimenting with it.
Perhaps the most enthusiastic early adopter is Urban Outfitters, which has created two Vines so far:
The most important Vine you'll ever see. #uodogs vine.co/v/b5HEYV0IQPJ— Urban Outfitters (@UrbanOutfitters) January 24, 2013
Celebrating Beer Can Appreciation Day. vine.co/v/b5dg3XQH1vi— Urban Outfitters (@UrbanOutfitters) January 24, 2013
Lucky magazine is also kicking the tires on Vine:
Playing around the #luckymagcloset with @vineapp. You guys have to try this: get.vine.co/blog (nicely done, @dhof)— Lucky Magazine (@LuckyMagazine) January 24, 2013
Others include: Gap
A trip down #Gap advertising memory lane for our #firstpost on Vine. vine.co/v/b5PeYQOLuLj— Gap (@Gap) January 25, 2013
Callum Reilly sat down to talk to @blues_tv earlier. Look out for the full feature. #BCFC vine.co/v/b5FhmD0mgUU— Birmingham City FC (@BcfcDotCom) January 25, 2013
Moose Tracks ice cream:
When you eat @moose_tracks, The Moose is proud. #vine vine.co/v/b5UjnWzD6iz— Moose Tracks(@Moose_Tracks) January 25, 2013
PBS:
Our #firstpost on #vine vine.co/v/b5UzAjH0DZj— PBS (@PBS) January 25, 2013
Finally, a natural crossover is Red Vines, the candy:
We made a @vineapp Vine video of Red Vines. #Vineception vine.co/v/b5D7vzrz6OY— Red Vines (@RedVines) January 25, 2013
Other brands that were said to have tried out Vine include the New York Jets and Warby Parker, though neither of those brands currently has a Vine on their Twitter feed.
In its official post introducing Vine, Twitter did not mention any ad possibilities. However, it's easy to see how a brand could use a Vine in a Promoted Tweet.
What do you think? Will the :06 become the new :30 in the ad world? Let us know in the comments.