Twitter introduced embeddable tweets last year -- and while the end result has been quite effective, the set-up process involved in actually embedding tweets is more trouble than its worth. Fortunately, plugins like Blackbird Pie for WordPress have made the process less cumbersome.
The new functionality of embedded tweets comes courtesy of a developer tool called Web Intents. Users must first insert a script on a page that will use the intent. Those that already use the Tweet button on their websites will be able to start using Web Intents right away.
The integration process is still surprisingly cumbersome -- especially for users that just want to easily and quickly embed a tweet. But the code itself looks a lot more clean. Already, WordPress.com users can take advantage of Web Intents powered embedded tweets. We imagine that the WordPress.org version of that plugin will be updated soon.
There are some cool things about Web Intents. Not only can content creators embed a tweet on their website, they can also embed a pre-filled Twitter message window. Web Intents are mobile-friendly and work with both iOS and Android, which is a nice touch.
The fact that users can send a tweet directly from a webpage or retweet messages without having to use a third-party program or extension could make for some interesting possibilities -- at least for web developers and app makers that want to add more seamless social ability to their sites.
Developers, what do you think of the new Twitter Web Intents? Let us know in the comments.