Typeface Change Reduces Political Bias [VIDEO]

 By 
Kenneth Rosen
 on 
Typeface Change Reduces Political Bias [VIDEO]

[brightcove video="1948911032001" /]

When reading an opinion or editorial you either agree with its stand or not. But are you basing your judgements off of the subject matter, or is it the font? Researchers at the University of Illinois found that a harder-to-read typeface slows readers down and reduces preconceived political bias.

The study looked at reader fluency and how easily a reader can digest information. When presented with a document in normal typeface, liberals and conservatives took a definitive stance on either side. But when shown a document in a harder-to-read typeface their stances were more moderate when engaging critically with the topic.

Watch the video above for more information on the study and let us know your thoughts in the comments.

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