That means that your typography will be consistent across all media without having to use inconvenient, unsearchable, untranslatable image files instead of actual text. Custom fonts on the web haven't had news this good since Google launched its most recent efforts in that area.
Here's how Typekit for custom fonts works. If you're a font designer, you purchase a license from a foundry that works with Typekit. Then, as Typekit's business development head Don Loeb writes on the company blog, "In one click, you can bring the font into your Typekit account at no additional charge."
If you've had a custom font made for your organization, Typekit also supports bringing your typeface to the web. In fact, they've already done so with The New Yorker:
Granted, the type isn't perfectly rendered on this site; it's a bit too sharp and pixelated. But it's a darn sight better than discrepancies in branding or -- worse yet -- having to create an image for every single headline.
What do you think of Typekit's new offering?