The U.S. Navy is seeking a software suite to comb social media networks and news sites to determine if it's sending the right messages to the public, according to recent contract documents.
The goal is to analyze what people are saying about the service, identify topic influencers that can help magnify the Navy's voice and find tools that measure engagement rather than sheer reach. "Data must be presented in powerful visualizations," according to a separate document. The window for responses closes at 4 p.m. EDT Thursday.
The Navy currently contracts with Salesforce.com-owned Radian6 for social data tracking services. The company was tapped as "the only known source that provides the required range of media coverage, and as well as the required speed of compilation and needed depth of analysis,"contracting databases show.
It's unclear if Radian6 submitted a rebid. A spokeswoman for the company did not immediately respond to questions about the contract.