Let me begin this text with the assertion that Variety -- the media establishment which provided me with valuable info needed to write the article -- has the most annoying banner I've ever seen. We're talking about a header banner, here, which slowly moves the entire content of the page down, taking forever to slide all the way to the bottom, only to be replaced with an even bigger banner that takes 60% of the page, which you can't manually shut down. This, my friends, is what drives visitors away from your website.
First of all, if ISPs are shoplifters, what's the shop, and what exactly are they lifting, here? I'm aware that comparing music sharing to all sorts of criminal activities is the popular thing in the music industry's circles nowadays, but let's at least get our metaphors right.
Secondly, McGuinness is claiming that the music industry has not asked ISPs to police the Internet. Funny, is this the same McGuinness who said "If ISPs do not cooperate voluntarily, there will need to be legislation to force them to cooperate" when speaking in the context of ISPs cutting off net access to file sharers (an abominable idea which I've commented on before)?
This is McGuinness at his best again: walking contradiction, ranting and raving to no end, blaming everyone for the music industry's troubles, and once again failing to realize that not adapting their business model to the new medium (Internet) is no one's fault but their own.