Compare offers a freemium social media head-to-head comparison tool where users can input two brand names, keywords or phrases and view charts and graphs on how the entities rank against each other in terms of daily social media mentions, percent share of conversations for a particular site, and various sentiment breakdowns. Premium users can also export the associated data.
It's a simplistic service on first look, especially for non-pro users, but for quick comparisons on products, movies and businesses, Compare overs a convenient glance at the bigger social media picture, especially as it evolves over time.
For instance, looking at Avatar against Inglorious Basterds (see screenshot below), you can begin to see the story of how the movies are individually tracking in terms of social media mentions, and how they compare side by side.
Given that the tool is simple to use, easy on the eyes, and can be applied to almost any purpose, we can see it becoming an incredibly useful utility (especially to the entertainment industry). uberVU Pro plans start at $29.99 p/month, making the service a reasonably priced alternative to other social media monitoring services on the market.
