The chat, on Ustream and on Under Armour’s Facebook Page, will run from 10:45 a.m. to 11:25 a.m. ET. According to Under Armour, Brady will discuss his rise from draft obscurity to MVP. Under Armour asked users earlier this month to visit the company’s Facebook Page and submit photos of themselves “getting charged up” to participate. Twelve winners will be part of the discussion tomorrow.
Dan Mecchi, director of digital media for Under Armour, says the timing of the event was fortuitous -- the first part of the NFL Draft starts Thursday night. He sees the event as a great “alternate choice” to the Royal Wedding, which begins at 5 a.m. ET Friday and is accessible via multiple sources.
The live chat is part of a multi-year endorsement deal Brady signed last November. He will begin appearing in more ads for the company later this year.