Dear Under Armour, are you aware that women love Star Wars, too?
The athletic apparel brand launched a Star Wars-themed line Friday, called "Alter Ego: The Imperial Collection." Except no products in the line were made to fit a woman's body. (Yes, under typical circumstances Under Armour designs women's clothes, too.)
Worse, the offerings were posted under the "All Genders" section on its online store. There is a men and a boys section, as well as a newly added girls section as of Wednesday morning.
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With Star Wars: The Force Awakens rolling into theaters Dec. 18, 2015, many retailers have released themed collections based off the classic epic. Yet this blunder stands out.
We don't know if this was a deliberate move or if Under Armour will be rolling out the women's collection shortly. Until then, you have the option to purchase the men's version.
“Through our Alter Ego program, we continue to introduce key collections around iconic movies, music artists and superheroes. As part of our Star Wars collection, we will continue to introduce new styles across men's, women's and kids in the coming weeks,” the brand said in a statement.
However, with people taking to social media, the damage might already be done.
"All Genders" but actually just men and boys because I guess girls don't like Star Wars @UnderArmour? pic.twitter.com/ODPpqHDYNX— biracial af (@alyssakeiko) November 3, 2015
WTF, @UnderArmour — no women’s section for the new Star Wars collection??!! Only “men’s” and “boy’s” options! not even linking to it. BS— Sara J. Martinez (@SaraMartinez) November 3, 2015
Just watched an @UnderArmour commercial about women breaking stereotypes. So where is the @starwars UA gear for women?— Erin @ BlizzCon (@HenleyFenix) November 1, 2015
Hey @UnderArmour ! Heard about your Star Wars line, but all your products are for men and boys. Not sure you know it's 2015.— Elia Winters (@EliaWinters) November 1, 2015
New Star Wars line from @UnderArmour includes zero styles for women #fail Women love #starwars too!— runfindyourhappypace (@runfyhp) October 31, 2015
@UnderArmour I was SO EXCITED for your @starwars gear until I saw there was nothing for women & girls. Seriously? This is a joke, right?— Lauren Reay (@lolo_reay) November 1, 2015