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The microchip is embedded either under the school's coat of arms or in one of the sleeves. According to the city's education secretary Coriolano Moraes, the local government decided to launch the project because parents "would always be surprised when told of the number times their children skipped class."
Vitoria da Conquista's government has spent $670,000 designing and manufacturing shirts for the first 20,000 students. City officials plan to make more so that all 43,000 public school students in the city from ages 4 to 14 can use the high-tech shirts in 2013.