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Japanese apparel retailer Uniqlo has commissioned seven animated GIF artists to help it dole out a holiday promotion -- and capture consumers' email addresses.
At uniqlo.com/gifbox, visitors are asked to submit their email addresses to open a mystery "GIF box." Each box contains an animated GIF and, in most cases, an online coupon for $5 off their next purchase of more than $50, valid through the end of the year. One hundred boxes contain a rare GIF that can be cashed in for a $500 gift card.
The box was developed in collaboration with ad agency Razorfish and GIF artists Lacey Micallef, Alan Butler, Brendon Giannane, Miron, Pusheen, I Love Dust, Sean Godsey and Tim Turnquist.