Two words: colorful hijabs.
Uniqlo has teamed with fashion designer and blogger Hana Tajima to create a line for Muslim women. The collection will be available in select Singapore, Malaysia, Thailand and Indonesia locations and online starting Friday.
[seealso URL="http://sale-online.click/2015/06/04/athletic-hijab-kickstarter/"]
Her LifeWear collection features garb from pleated skirts to trousers and long dresses, in addition to more traditional items like the hijab and kebaya with a colorful and printed twist, wraps and pleated tunics, and layered blouses.
Tajima converted to Islam at age 17 and has joined the retail company to improve upon a widespread lack of conservative but stylish clothing.
"When it comes to buying clothes, on the one hand you have traditional styles that really target you as a 'Muslim woman of [insert regional heritage],'" Tajima told Mashable. "But for a lot of women, a singular and specific cultural identity isn't what they relate to... there is a lot of ingenuity and making do with what's available on the high-street, but you just don't find clothes that were made for you. A line of modest clothing was a way to reach a lot of people who are very often overlooked."
Muslim women cover most of their skin at all times, and many personally choose to wear a headscarf, or hijab, for religious reasons to reflect devotion to God.
Several items in the clothing line feature designs that appear layered but are actually a single garment, creating a look with a minimal amount of fabric to keep things cool and comfortable, according to Uniqlo Singapore. One of Tajima's favorites is the "super lightweight crinkle cotton headscarves," she says.
UNIQLO x Hana Tajima coming to you this 3rd July. #uniqlosg #uniqlolifewear #uniqloxhanatajimi A photo posted by UNIQLO Singapore (@uniqlosg) on Jun 23, 2015 at 8:26pm PDT
[img src="http://admin.mashable.com/wp-content/uploads/2015/06/295F119A_162999_09_A1.jpg" caption="" credit="UNIQLO" alt="295F119A_162999_09_A1"]
Hana Tajima x Uniqlo follows an assortment of previous Uniqlo collaborations with big names like Disney, Pharrell Williams and the Museum of Modern Art.
Here's a behind-the-scenes look at the new collaboration: