Urban Outfitters, an early adopter of Twitter's Vine app, is teaming up with Converse for a contest offering a cross-country trip for the best Vine that documents "a day in the life of your Converse sneakers."
The brands are asking consumers to submit their Vines with the hashtag #yourchucks (for Chuck Taylors). Other prizes include $1,500 in Urban Outfitter gift cards, 10 pairs of Converse sneakers and two nights in Brooklyn. The promo, launched earlier this week, runs through May 6.
The effort comes after the Cavendish London hotel launched what may have been the first Vine contest in early February. Mashable also ran a Vine contest for startups at South by Southwest in March.