The Universal Record Database -- a rad online resource that allows the Average Joe to make and break a myriad of records online -- succeeded in breaking the record for most online donations made by text message in one room today -- all with the help of the attendees of the Mashable Media Summit.
Dan Rollman, the founder and president of the URDB, took the stage at the summit today along with Wendy Harman from the American Red Cross to ask the assemblage to donate $10 via text to the charitable organization. Well, after whipping out their smartphones of choice, the crowd managed to raise $2,210 (the previous record was for raising $390 after the earthquake in Haiti during at URDB live event).
The Red Cross has been doing some amazing fund-raising of late via text -- it managed to raise millions of dollars for Haiti earlier this year. Mashable was happy to be part of online history today, and to set a record we'll be happy to see broken.
Check out the video below if you missed out on the action:
Watch live streaming video from mashable at livestream.com
[img credit: Carissa GoodNCrazy]