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It's one thing to watch television, but to actually experience it is a whole new ballgame.
If you include smartphones and computers, viewers are already using multiple screens while simultaneously watching television. In fact, 50% of cellphone owners use their devices while watching TV, according to a recently published study.
The difference is that connected viewers use these screens without direction.
On this episode of Revolution, Jesse Redniss, SVP Digital of USA Network, explains how the company is drafting a blueprint for a multi-screen experience that spans from the TV, to laptops, to tablets, smartphones and the social networks that link them together.