Floridian Filmmaker Luke Aker, a.k.a. Ikonik Productions, may have found the best way ever to sell a used car.
Aker made a witty parody of the standard car commercial to accompany a Craigslist ad for his old, battered 1996 Nissan Maxima. In the tongue-in-cheek listing, he talks up the car, writing, "It not only brings more admiring stares than any other car I have driven it also has seat belts! Amazing!" The commercial drives home the joke with a dramatic announcer touting the aging Maxima's enviable qualities, such as "wheels" and "tires," over beautiful footage of the car's torn seats and weathered paint job.
[seealso slug= "seinfeld-acura-ads"]
The commercial itself is amusing, but what's amazing is that Nissan saw it, liked it and decided to take him up on his offer.
Hey @IkonikFilms: SOLD! Had us at "land-yacht" & this hilarious '96 Maxima ad: http://t.co/0XpfoBtGQE - We want to make you an offer. DM us!— Nissan (@NissanUSA) December 16, 2013
He responded within minutes, and by the next day they had a deal for the car, plus a bonus donation to the Wounded Warrior Project. Aker also threw in another car ad parody, this time taking on magazines.
Just got off the phone. @NissanUSA Will be Purchasing the car AND Donating $1000.00 to Wounded Warrior #SoAmaze #wow pic.twitter.com/YUh8PlkfYJ— Ikonik Films (@IkonikFilms) December 17, 2013
The Craigslist ad had been listed since September, so it seems that Aker's video was just the kick he needed to make the sale.
Image: YouTube, Ikonik Films