Comedian Dane Cook will be the first act to use Ustream's new platform. He'll do a Miami-based pay-per-view presentation of his "ISolated INcident" stand-up routine live at 6:30 p.m. EST on Saturday, February 6. To watch, you'll have to buy a ticket for $5 at Ustream's ticket sales site.
That price includes more than just the performance, and that's how Ustream hopes to distinguish this service from what you get from your cable or satellite TV provider. You'll be able to participate in fan chats before and after the concert, ask Dane Cook questions, see the opening acts, and experience some backstage access content. We're not sure what all the deets are on that last bullet point, but Ustream says this will all add up to five hours of entertainment.
Obviously Ustream hopes to sign some big acts to do other events in the future. The service has been home to a lot of groundbreaking live video events over the past several months, including coverage of New Year's Eve and the Avatar premiere, among other things. The success of this plan will depend on what kinds of things viewers will get to watch. If the content is good, people will pay. If it's not, they won't.