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Printed publications have been doing a lot to get additional brand recognition and ad support in the online world, and lately, a lot of this has been in the way of integrated networking solutions, with existing networks and with networks of their own. One area that's been melding with social networks on a larger scale is the job sector, as we've seen with Monster, and entertainment news publication Variety is launching a social network for this purpose.
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In conjunction with Jobster, this new network, called "The Biz," is actually a white-labeled version of the popular job-finding service. This network isn't just for Variety to reach out to potential employees, but its a self-contained network where employers can post jobs and seek out potential new hires. As Jobster is known for its take on social networking for the purpose of enabling users to build relationships and leverage those relationships in the job-hunting and hiring process, "The Biz" allows Variety to offer both ends of this spectrum for entertainment jobs, under a brand that people recognize.