With 32 games played in just 48 hours, what better time than March Madness to get a doctor's note ordering bedrest, perhaps with a pizza by your side?
In a stroke of genius marketing, some urology clinics in the U.S. promise just that, with what they call "Vas Madness" packages that combines the normally un-glamorous vasectomies with the anticipated March Madness season.
While many March Madness fans resort to watching the games on smartphones under their desks or even calling in sick from work to get in on the action, vasectomy patients have the best excuse ever to lounge in bed with the remote and an ice pack.
Conveniently, 48 hours is about the time necessary for a man to recover from the mildly painful procedure, an overlap that several clever March Madness fans have taken advantage of.
"Vas Madness" has become something of a tradition ever since an Oregon practice ingeniously made the connection in 2008.
It's that time of year again.... #VasMadness pic.twitter.com/wZOlXhKFzM— Josh Howell (@JoshTHowell) March 7, 2015
Some practitioners like New Orleans urologist Neil Baum goes the extra mile -- with every vasectomy, he also throws in pizza coupons, a Sports Illustrated swimsuit issue and a frozen gel pack.
"We do have typically about 50% more vasectomies in March than in other months," Dr. Ed Sabanegh of the Cleveland Clinic told CNN.