Calling all ladies, lovelies, bitches, moms, princesses and potty mouths.
Veep director and producer Stephanie Laing officially announced Monday the launch of her new female-driven comedy website, "designed to engage, inspire and entertain."
"I’m just surprised it didn’t exist already," Laing told Mashable in a phone interview following the news. "Now it feels so organic to who I am and everything that I’m about."
Have a tingle in your lady balls? That’s because PYPO is finally here for you... https://t.co/0DLZ1zjw3o pic.twitter.com/mMsOGzqIhF— PYPO Network (@PYPO) November 30, 2015
PYPO, which stands for "Put Your Pretty On,” will be available beginning on Jan. 4, 2016. Laing, who was just nominated for a Golden Globe, first unveiled her plans for the website in a Medium post titled "It’s Five O’Clock Somewhere, But It’s Time for Women Everywhere," published on Dec. 1.
She wrote:
But the website is not just for women. Its goal is to "start a two-way conversation with women and men everywhere and to bring honest, open perspectives into the stories/issues discussed across the internet," PYPO said in its news release.
Each week, PYPO will explore new themes and topics such as sorry not sorry, crying and masturbation. Content will include original, comedic sketches and animations, compelling articles and editorial collaborations.
Laing co-created the network with former Beats by Dre CEO Susan Paley. Elizabeth Thorp, formerly of Capitol File magazine in Washington D.C., will service as editor-in-chief.
Content creators and contributing founders include Veep writers Georgia Pritchett and Tony Roche, Marie Claire's executive editor Lea Goldman, Yahoo Travel's editor-in-chief- Paula Froelich, Soul Cycle founding instructor Laurie Cole and Shen Beauty's Jessica Richards.
PYPO also has a comedy advisory board made up tons of Veep-ers (Tony Hale, Tim Simons, Anna Chlumsky, Matt Walsh and Armando Iannucci) as well as novelist Jonathan Tropper, director/executive producer Greg Yaitanes and actor Morgan Walsh.
"I would go and talk to all these women, and no matter who I talked to -- whether it was a development exec or a comic or a journalist -- everyone said the same two words: ‘I’m in,'" Laing told Mashable.
PYPO is here for bold, brash ladies to read, watch & speak the hell up! Sign up for our weekly drop HERE: https://t.co/PDn5wXMSwO— PYPO Network (@PYPO) December 9, 2015