Vending Machine Dispenses Jell-O, But Only if You're Old Enough [VIDEO]

 By 
Todd Wasserman
 on 
Vending Machine Dispenses Jell-O, But Only if You're Old Enough [VIDEO]

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Kraft is employing a unique vehicle to publicize the first Jell-O dessert made just for adults: A vending machine that doles out the treats, but only to those of a certain age.

The company sampled the dessert, called Temptations, in Chicago and New York. As the video above shows, the machine uses facial recognition technology to make its determination. Kraft worked with Intel on the effort, which was conceived by ad agency Crispin Porter + Bogusky, which had previously created the Jiggle-It app for the iPhone and iOS.

The video, which details a trial run in Chicago, benefits from the current viral video trend of exasperating children, though there's no cussing this time around.

Age recognition is just the beginning for the Kraft/Intel partnership. As detailed earlier this year, the two are working on another machine that reads faces to suggest meals for grocery shoppers. (An elderly man might get a different recommendation than a young woman, for instance.)

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