![Vevo Ranks Number One Among Music Video Viewers [STATS]](https://helios-i.mashable.com/imagery/archives/06izGZOJnPWCYWUPzaEcS5M/hero-image.fill.size_1248x702.v1647019025.jpg)
According to comScore's monthly Video Metrix data for August 2010, 49 million unique U.S. viewers tuned into Vevo in August, 94% of whom stayed to watch videos.
"That’s really important to us," says Vevo's General Manager Fred Santarpia in a blog post. "You see, it’s one thing to have people drop by, decide the party isn’t happening and then bounce right out to the party across the street."
Since its launch back in December, Vevo's number of viewers has grown by 65%, to 151 million unique viewers per month. Video views are up as well; the site boasts 1.4 billion views per month, with 9.5 billion video views worldwide since launch. As you can see from the chart below, that's where Vevo is really shining -- by attracting unique video viewers.
Interestingly enough, when talking about its competitors on its blog, Santarpia highlights Vevo's prominence in the digital music sphere and goes right for the MTV comparison: "In fact, our audience is more than twice the size of our #2 competitor (you can peek at the chart below to see who) and watching nearly twice as many videos," he says. The chart he refers to is below:
The rivalry between Vevo and MTV is really heating up of late. A mere month ago Universal Music Group and Vevo both pulled their music video content from MTV over licensing disputes. And just last week we reported that MTV recently became the most visited music site, according to comScore.
MTV had more than 53 million unique visitors last month, while Vevo had 49 million (as we noted above). The difference, though, is the number of uniques who were actually viewing video. While Vevo had 46.2 video-viewers (the 94% we mentioned above), MTV only had 18.8 million video-viewers. So while more people may be visiting the website, they're not all watching video.
And that makes sense: MTV.com is a multi-purpose website; it's not all about videos (a common complaint about the entity that is MTV itself). Vevo is basically focused solely on video content.
Still, as MTV’s Director of Communications, Kurt Patat, told us last week: "Almost half of VEVO’s traffic comes their YouTube site as well as artist sites like LadyGaga.com. The MTV Music Group includes the MTV brands, as well as VH1 and CMT, and other rollup sites like WMG.” Translation: Vevo gets some help in terms of views by way of other sites, while MTV doesn't have that level of support.