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Today, the company announced its iPhone app, which we called "an Instagram for video," has been downloaded 500,000 times.
If you recall, Viddy [iTunes link] is a social video app that lets users apply filters and other effects to short clips shot on their iPhones.
Panic at the Disco recently launched a campaign to crowdsource its next video via the platform. The band has several million Facebook fans alone, so we can see how signups would be accelerating in part due to that initiative.
Regardless, the strong initial interest in this app hints at a growing trend of social video-sharing in the mobile sphere, coming in on the heels of the photo-sharing frenzy.