Gary Vaynerchuk: Why ROI Matters for Social Media [VIDEO]

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Entrepreneur and author Gary Vaynerchuk thinks so-called social media experts are "clowns" -- what really matters is driving ROI. According to Vaynerchuk, who is the author of best-selling business books Crush It and The Thank You Economy, too many companies are hiring 22-year-olds to manage social media strategies simply because they're from a generation that grew up with pervasive digital media.

"Your 22-year-old did not use Facebook the last three years to do business," said Vaynerchuk. "He did it to, like, look at chicks' bikini pictures."

Watch the interview to find out what qualities Vaynerchuk prizes when it comes to social media expertise.