Why Building a Business in a Boring Industry Can Pay Off [VIDEO]

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After MeetingBurner.com founder John Rydell talked with his friend Noah Kagan about his bright idea, Kagan deadpanned, “I don’t understand how anybody could get up in the morning and want to work on online meetings.”

Ouch.

But Kagan had a point: the world of online meetings just sounds, well, boring. It’s been done and it’s a crowded space. So why start a business in such a ho-hum industry? Because online meetings are boring and disrupting a boring market is a great way to build a business.

Do you remember cell phones before the iPhone? The entire segment was boring -- BlackBerry was the most exciting company in the space because they let you email from your phone. Yawn. The mobile handset space was dominated by old, tired enterprise players that thought the status quo was just fine.

And then, in the span of 15 minutes, Steve Jobs revolutionized an industry with his first demo of the iPhone. This is the type of opportunity that "boring" market segments can provide. Check out this video interview with John Rydell for tips about how you might be able to disrupt your industry.

Behind the Brand is hosted by Bryan Elliott. Stay tuned to Mashable every Wednesday for new episodes.

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