VideoEgg, a company repositioned earlier this year to serve exclusively as an advertisement network for clients with a lean toward Web video, has unveiled today some new features added to its service that it claims will offer marketers the chance to create a “deeper engagement” level and thus make their respective campaigns more effective.
- A live feature, which allows the advertiser to “use real-time RSS feeds to continually update the ad experience.”
- Deploy and track a multi-video campaign to attract more eyeballs.
- Ad sharing among viewers. The company lists Sprint and Puma as participants in such efforts, allowing spots to be distributed through sites like Facebook, MySpace and Digg.
VideoEgg’s developments, built to attract as much consumer interest as possible, are being promoted to pursue, as was described above, an increased amount of engagement with viewers. Not CPM, or Cost Per Mille (M=Mille=1000). Rather, CPE, or Cost Per Engagement. The company, while having established relations with some of the most mainstream brands in existence today, including Disney, Microsoft, and Hershey’s, is intent on increasing the impact of its advertisements in order to maintain greater efficiency in the market.
VideoEgg chief marketing officer Troy Young describes what more and more marketers are learning to be the newest trend in the field, saying “We need to replace the banner with portable media experience that leverage the power of video, feeds, maps and locations. We can get consumers to engage - we just have to make online advertising more interesting.”
That seems the logical path to take. While banner ads are certainly more effective than spots in physical copies of magazines and newspapers, they are far from the perfect method for marketers to implement. VideoEgg may well be on to something promising with its new five-part initiative.