VideoJug, a company which labels itself “the world’s most popular video learning site,” has announced the signing of its first major international licensing deal. It’s newfound partner: Agora, a company professed to be the leading media group in Poland.
A player in the video learning, or “how-to” space, since the middle of 2006, Videojug, whose competitors include 5min, Howcast, and SuTree, just to name a few, has been building its business steadily since birth. Nearly a year after its initial launch, the company reported having received a substantial $30 million in an equity round the first half of 2007, at which point its purported value was pegged near $70m. Now it looks to build its business across international markets, with its first big play being the Polish market, where Agora, a proprietor of some 50 Internet brands, including the quite popular Gazeta.pl, caters to a user base of some 17 million people. Nancy Cruickshank, CEO of VideoJug, claims her site’s distribution mechanism will “enable rapid localization,” from which she expects the partnership to, as she describes, “generate revenues rapidly.”
