For anyone who has ever wished that their toys could come to life, here's the next best thing: Vicariously taking Hot Wheels cars for a ride, thanks to the power of smartphones, social media and a little creativity.
Hot Wheels partnered with Mashable and five prominent Viners, who produced creative mini videos featuring a zippy new track. The results didn't disappoint, including everything from fiery loop-the-loops to exciting near-collisions -- that's a lot of action for just six seconds.
Below, check out a round-up of the Vine videos.
2. Paul Zenisek
4. Mashable
5. Evan Hilton
6. Frank Danna
And if you thought six seconds was intense, Hot Wheels also teamed up with Vanguard Pictures to produce created an epic stop motion video comprised of more than 25,000 shots. Check it out in all its glory: