The rollout of Apple's latest generation of gadgets on Wednesday will bring with it a new round of advertisements.
Shall the Mac Guy and his hoodie enjoy a revival? Can we expect a flashback to the colorful cheesiness of the 1980s? Likely none of the above, but feel free to let your dreams drift to the clouds -- or iCloud.
Instead of spending time guessing about the tech giant's future ad strategy, we look back at vintage Apple commercials for a tour of the past.
Take the trip -- no time machine required -- by clicking through the gallery.