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Created in the UK for a Penguin subsidiary, "The End of Publishing" offers viewers a very different narrative dependent on whether the text is read forwards or backwards.
Those with a keen memory for virals of the past will instantly recognize it as a tribute to first Jonathan Reed's "The Lost Generation," created for AARP's U@50 Challenge back in 2007, that was in turn based on the Cannes Silver Lion-winning Argentinian political TV advert written by Ricardo Lopez for RECREAR back in '06.
We think it works, both as an interesting video and a positive PR message for the publishing industry. Let us know your thoughts in the comments box below.