The reason? The startup airline plans a big push into mobile this year and wants to be sure iPhone users can access the Virgin America site and check-in process via the iPhone. Already absent from the iPhone, Flash support will also be notably lacking from Apple's iPad. Steve Jobs also reportedly had some choice words on the company's attitude toward Adobe's interactive web technology, adding fuel to the Flash vs. HTML fire recently.
Our own readers chose HTML5 as the favored candidate in our Faceoff Series last week. On the other hand, Adobe itself went on record with us recently to voice the company's continued support for HTML and to downplay the rivalry between the two technologies as a "misperception."
Now that Virgin America has put its own stake in the ground, do you see other companies coming forward to side with one technology or the other? Will Flash vs. HTML continue to heat up primarily in the mobile realm, or is the majority of interactive web content at stake? Can the two platforms happily co-exist? Let us know your thoughts in the comments.