Binge watchers are in luck: Virgin America is partnering with Netflix to bring TV and movie marathoning to 35,000 feet.
Beginning Tuesday, passengers will be able to use their own devices to access Netflix's entire catalog on Virgin America's new ViaSat WiFi-equipped aircraft.
The service will come at no cost to passengers through March of next year, however, passengers new to Netflix will only have free access through a regular 30-day trial. Some time in 2016, Virgin America will introduce a new WiFi pricing structure.
You got that right, Pipes. #NetflixOnBoard @VirginAmerica pic.twitter.com/tW5FYocsxV— Orange Is the New... (@OITNB) September 29, 2015
“As WiFi becomes more ubiquitous, it’s going to be increasingly possible for members to enjoy Netflix wherever they want,” Bill Holmes, Netflix’s global head of business development, said in a statement.
While it's clear that fast WiFi that allows video streaming and even online gaming is the future of commercial in-flight entertainment, getting there won't be easy -- or quick.
Patiently awaiting Doug’s return. There’s work to be done. #NetflixOnboard @VirginAmerica pic.twitter.com/7pXI0UuMDP— House of Cards (@HouseofCards) September 29, 2015
Anyone who has tried to use in-flight WiFi has likely experienced the frustration that goes along with it. Yes, it's amazing that we can connect to a global digital network while flying through the air at hundreds of miles per hour -- but as Louis C.K. knows travelers want in-flight WiFi to be faster and more reliable.
In July, Virgin America announced a partnership with ViaSat Inc. to provide in-flight WiFi that is 8- to 10 times faster than other aircraft systems. That speed is what will make Netflix streaming possible, according to the airline.
In fact, when the ViaSat WiFi was announced, the possibility of streaming Netflix made it into the headlines of several stories.
"These latest generation investments in our WiFi and entertainment platforms allow us to provide the largest breadth of streamed content ever available at 35,000 feet," said Abby Lunardini, Virgin America's vice president of brand marketing and communications.
The airline began introducing ViaSat-enabled aircraft into its fleet this month. Virgin America is providing free WiFi to passengers on the new aircraft before introducing a new pricing structure in 2016. So, enjoy free streaming on the WiFi while you can, since soon this fast connection will only be available at a price, although Virgin has yet to announce how many peanuts that will cost us.