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The airline blasted the "Fly Forward, Give Back" deal to its 230,000 followers on Twitter and bought a Promoted Trend (#flyfwdgiveback) and a Promoted Tweet. The promotion includes fares starting at $49. Virgin America is donating $5 per sale to Stand Up to Cancer, a non-profit.
The promotion is the second that the airline has done on Twitter. Last year’s "Fly Forward, Give Back" campaign prompted Virgin America’s fourth-largest sales day and raised $50,000 for education causes.