The telecom brand is working with social media talent marketing firm Talenthouse on a new program that hopes to transfer some of Lady Gaga's 27.7 million Facebook fans over to Virgin Mobile.
On Monday, Virgin Mobile is launching a contest to find 10 official bloggers for new dates in Lady Gaga's "Monster Ball" tour. To enter, bloggers are encouraged to send a short video to Virgin Mobile Live's Facebook page displaying their "best work." Then the public votes via Facebook. Every submission will be housed on Facebook and will require a "like" to be submitted.
Amos Pizzey, president and founder of Talenthouse, says that although Virgin Mobile has a goal for its "likes," the brand understands that certain fans have disproportionate influence. "They want the right 'likes,'" says Pizzey. "They want people who are there to consume content."