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In case you didn't know, terraforming Mars and sending people to live up there (or down there, depending on how you look at it) is only about cash, nothing else. Kim Stanley Robinson hasn't got a clue. Now, three guys that have cash in abundance, Virgin founder Richard Branson and Google co-founders Larry Page and Sergey Brin, have agreed to finally take humanity to the stars and create a human settlement on Mars. For this endeavor, they formed a new company called...wait for it...Virgle!
I'm not going to get into details, but let's just say that Mars will be "open source," that Virgle plans to earn back their considerable investments (10-15 billion) by selling real estate, and that they have a "100 year plan" for the development of Mars. Hear it all straight from the mouths of Sergey and Larry in the video below.